Archives for category: Making Money

Most freelancers will tell you when it comes to deciding who to write for, choose magazines. The pay better. And there’s something nice about seeing your name, your photos, your work on glossy — or if it’s a “green” publication, matte — textweight stock.

They’ll also tell you it’s good to develop relationships with editors. After all, getting assignments is as much about who you know as it is about your story idea.

But what if you’ve never pitched before? Writer’s Market and Writer’s Digest are two sources for beginners’ guidance. Freelance Success has morphed into a dynamic community of newish and experienced guns for hire. And MediaBistro’s popular writing classes provide in-person and online experience with feedback from working professionals.

There’s a lot you can learn online as well. Jason Tanz is posting a step-by-step article about landing a profile of “Adaptation” screenwriter Charlie Kaufman in Wired magazine. If you’re curious about the pitch process, check it out.

And to show you how quickly word spreads online, check out the Google search.

Photo by Sarah Sosiak/Flickr

The news business, and it is a business, is getting squeezed. There are those who think “big J” journalism is a waste of effort and resources at a time when we can count exactly how many people spend time reading the stories, watching the videos, and clicking around on our interactive features.

Strapped for cash, the easy answer is to do things that drive traffic: produce more photo galleries; publish more “gotchas,” celebrity and entertainment news; follow and there by feed controversy; play up drama and conflict.

Does that mean that the fundamental mission of journalism — to find answers to incisive questions; to explore and reveal the world around us; to gather and check facts and report back; to challenge authority — ought to be left in the wings while we make enough money to get us past this rough patch?

Tim Robbins, actor, director and activist, had a few things to say about that during the National Association of Broadcasters conference, which closed last week.

Maybe we the public don’t need the things Robbins is talking about, but clearly, the numbers show us it’s what people are paying attention to. On the other hand, in surveys and day-to-day conversation, people say they want something better than what’s on offer.

So I ask: As a member of the public — not as a journalist — what kinds of stories do you seek out? How do you spend your time when you’re not working on news? And if you’re not in the media business, what do you spend your time looking for, reading and watching? And what aren’t you finding that you’d like to find?

Senior editors at the Los Angeles Times met earlier this week to decide in three days what three years will hold in store.

Kevin Roderick at L.A. Observed posted an email from Editor in Chief Russ Stanton that outlines the roadmap cooked up during the conference.

Though the proof will be in the execution, it looks like the Times is laying the right path for becoming a new kind of media organization. The question, of course, is will these changes bring in badly needed revenue?

Those who blog conscientiously know this already, but it’s worth bringing up this excellent post from Mindy McAdams.

Today, OC Register science columnist Gary Robbins spoke at a panel about blogging during the Future of Science Journalism Symposium.

In addition to writing about things his local audience can actually see and experience for themselves, Robbins times his Sciencedude posts to have the most impact:

The idea that “people will find it” is a vestige of the old journalism, Robbins said — no, they won’t find it, unless you play it correctly.

Therefore, it pays to know your metrics. Any site that doesn’t let its producers see Web traffic is wasting opportunities to tailor its content for maximum traffic, which translates, of course, into money. Think about that.

(via Teaching Online Journalism)

Steve Outing, “Stop the Presses” columnist and online media consultant just launched a new site aimed at those looking for ideas to increase news website readership and make money.

Not all of Outing’s recommendations are earthshaking, but the comments will probably prove to be the true goldmine.

On a post about showing the numbers associated with “most emailed” stories to show weight and scale in addition to popularity, commenter Dave Bullard notes that the numbers are also a form of audience approval. Bullard writes:

“Perhaps you find a place on the home page for comments from readers, as in, ‘This is a great resource! Beats the paper six ways to Sunday. Keep up the good work!’

“Rotate those comments, and reinforce them by sending the commenter a little piece of branded swag.”

The editorial side might hate it, but think about the last time you went to a movie because your newspaper’s reviewers gave it a thumbs up.

Get in on the ground floor and join in the discussions.

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