Monthly Archives: December 2007

If Twitter Isn’t Part of Your Online Strategy, It Should Be 3

Twitter, the microblogging, social IMing, blog marketing, watercoolerish communications site, has been creeping into mainstream consciousness this year.
I used it in October during the Online News Association conference to live-broadcast proceedings for people who couldn’t make it to Toronto.
Though I’m sure I wasn’t the first to do it, I felt like I was. “Twitter? What’s [...]

Don’t Let the Google Hackers Get You 0

You may have heard horror stories about having a Google account hijacked. Worse yet, you may have been the star of one.
Protect yourself. Create an online backup with instructions from Google Operating System and a hard backup with tips from Lifehacker.
(via Lifehacker)

Learning From Science Bloggers 0

There are few media outlets that devote lots of space to science writing.
Sure, we’ve got NPR and it’s award-winning reporter Michelle Trudeau and the weekly show, “Science Friday,” hosted by Ira Flatow, you have CNN’s medical, space and technology coverage by Sanjay Gupta and Miles O’Brien. And then there are the specialty magazines: American Scientist, [...]

Year in Review, and What’s Next For ’08 0

My former employer, the Los Angeles Times, looked to Web stats to launch their Best of 2007 roundup. The news collection includes the top Times staff photos as selected by LAT photo editors, and the most-viewed stories and reader-submitted photos as ranked by page views.
Separately, the Travel section pulled together their own eye-popping year in [...]

More Year in Review Highlights 0

The Seattle Post-Intelligencer photography staff chose their best of 2007, with photographer blurbs describing the stories behind their favorite photos.
The Dallas Morning news took a textier approach to their “most clicked” roundup.
The Palm Beach Post is asking its readers to vote on its best stories of the year.
CNN makes a game of ranking 2007’s best [...]

Lawyers Blog Too 0

As is usual for this time of year, everyone’s got a “Best of” list.
Today, the ABA Journal listed its Best 100 Blawgs written for lawyers by lawyers. Specialized perhaps, but an interesting group to mine for ideas and answers to those tricky legal concepts that crop up on stories.
Especially useful to reporters: SCOTUS blog and [...]

The Revenue Reason for Breaking News Online 0

OK! magazine broke the story heard ’round the world: Britney’s 16-year-old little sister is pregnant. Thing is, OK! chose to break it online.
Yes, every outlet eventually picked up the nut graf, showed the same Nickelodeon clips and set stills. But OK! magazine was cited each and every time as the organization to get the get.
The [...]

Wired Ed. Chris Anderson Discusses ‘Emerging Market of Free’ 0

In 2004, Wired magazine editor Chris Anderson wrote an article suggesting media should focus on the long tail — small niches — instead of the big subjects.
The idea took off in news, most often interpreted as a move toward hyperlocal coverage online. The Washington Post’s LoudounExtra most often cited, but there are other niche examples [...]

Top 10 Metrics Interpretation Mistakes 0

Ogilvie Interactive Marketing VP Rohit Bhargava started a two-part post describing the top 10 overused (and improperly interpreted) metrics of 2007, and what metrics people should be focusing on in 2008.
Earlier this year, there seemed to be a big shift among Web analytics researchers, who’ve now decided it’s more insightful to look at user engagement, [...]

Knight Digital Media Center Bootcamp Sessions Live Online 0

The Knight DMC started a series of multimedia webcasts. Tuesday and Wednesday sessions will be available live online. (Turn your sound down if you click the link — the video autoplays.)
Remaining sessions are as follows (all times Pacific):

Tuesday, Dec 18
12:30 p.m. — “The Economics of News” with James T. Hamilton, Charles S. Syndnor Professor of [...]